The Impact of Cultural Diversity on Global Virtual Team Collaboration A Social Identity Perspective

Global virtual teams (GVTs) - teams with geographically and temporally dispersed members who heavily rely on computer-mediated communications (CMC) - face significant collaboration challenges associated with cultural diversity. From the social identity perspective, we investigated the impact of GVT members' cultural individualism/collectivism (I/C) and language identities on their participation in team collaboration. Afield experiment involving 33 GVTs was conducted to test our hypotheses. The results indicated that when a team's identity faultlines are strong, its members' I/C and Language identities have significant impact on their levels and forms of participation; and that communication media have significant interaction effects on these relationships.