Cart (Loading....) | Create Account
Close category search window

Decision-making Analysis on the Choice of Distribution Channel Strategy under E-commerce Circumstance

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Zhao Li-qiang ; Northeastern Univ., Shenyang ; Guo Ya-jun ; Wang Dang

With the rapid development of e-commerce and network, many manufacturers redesign their distribution channel through adding e-market based on traditional channel. This paper develops the aggregate demand function under hybrid dual channel based on consumer utility theory, analyzes the pricing strategy and profit under different channel by using game theory. The result shows that when the purchase cost from e-market is relative low, manufacture's optimal channel strategy is dual channnel; when the cost is relative high, the optimal channel strategy is single traditional channel. Finally the conclusion is demonstrated through numerical illustration.

Published in:

Management Science and Engineering, 2007. ICMSE 2007. International Conference on

Date of Conference:

20-22 Aug. 2007

Need Help?

IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.