By Topic

VIRE: Sailing a Blue Ocean with Value-Innovative Requirements

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

5 Author(s)

Value-innovative requirements engineering guides software development organizations in creating new markets based on new product values for potential customers. Most requirements-engineering techniques and practices focus on eliciting requirements from existing, known customers. However, these techniques and practices aren't sufficient for surviving in current highly competitive markets. In particular, small organizations typically lack sufficient resources to compete effectively with large companies. W. Chan Kim and Renee Mauborgne proposed the blue-ocean strategy to create new marketplace value and so make competition irrelevant. A "blue ocean" is a potential market where competition doesn't yet exist.

Published in:

Software, IEEE  (Volume:25 ,  Issue: 1 )