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The paper explores the cooperative evolution of technical standards, intellectual property and technical innovation. The research shows that technical innovation promotes the integration of technical standards and intellectual property; conversely, the integration exerts double-edged influences over technical innovation, sometimes beneficial, while other times hindering. To win the market by standards, the three factors should develop coordinatively to achieve a sound production cycle, as well as to increase the core competitive strength of the main body of technical innovation. Market-orientation, standard-advancing, and balanced interests are key to the cooperative development of the three factors.