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A well-defined and flexible supply chain reference model forms the basis for promoting supply chain collaboration. This study integrates the concepts of supply chain, collaborative product commerce, and supply chain operations reference model(SCOR) to propose collaborative supply chain operations reference model (CSCOR) in the product lifecycle. The CSCOR consists of four hierarchical levels: collaborative business model; collaborative cooperative model; collaborative process model; and, a collaborative operational model. Based on project management(PM), the CSCOR has five core procedures plan, source, make, delivery and return. This study also assesses the effectiveness of the CSCOR by applying it to the regional manufacturing industry in China.