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Picture quality enhancement technologies applied by human vision system (HVS) were introduced. A smooth eye pursuit mechanism was applied to moving picture quality enhancement. The fast frame-rate and impulsive-like driving methods were reviewed. A new analysis method of a color reproduction capability of TVs was introduced and had its importance pointed out. Luminance-related issues in liquid crystal display (LCD) TVs were reviewed, such as eye fatigue by high luminance and maximum perceptible contrast ratio of the display.