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Multimedia services over a CDMA2000 broadcast network face a challenge from the unreliable and error-prone nature of the radio channel. Reed-Solomon (RS) coding, integrated with the MAC protocol, is used to cope with this problem. However, performance analysis of RS coding under varying channel conditions shows that it is not always effective, especially for slow-moving nodes which experience relatively long error bursts. Therefore a more efficient scheme is proposed that uses a RS code with reduced parity overhead, and freeing bandwidth can be used flexibly for retransmission. The packets to be retransmitted are prioritised by a utility function derived from the map of the error control block at each mobile node and the number of mobile nodes that require the lost packet. Simulation results show that the gain of retransmission exceeds the loss incurred by reducing the parity, leading to an improvement in the playback quality of MPEG-4 video streams. As a result, service area for high-quality multimedia can be expanded.