Cart (Loading....) | Create Account
Close category search window

Study on Comprehensive Evaluation Model of Cyber Marketing Performance Based on the Multi-Level Fuzzy Theory

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Wen-Hai Gao ; Hebei Univ. of Sci. & Technol., Shijiazhuang

Recently, with the network technology widely applied in enterprises, Cyber marketing must be the main stream in the process of enterprise marketing. Therefore, performance evaluation of cyber marketing would be one of the important questions faced in the process of enterprise managing. From the website effect, cyber marketing efficiency and cyber marketing performance etc three inspects, this paper designs the following indexes, including website design, website function, spread, flow rate, sales efficiency, retail efficiency, advertisement effect, competition effect, service effect, the public effect and finance achievement etc 11 second-class evaluation indexes and 44 third-class indexes. So we set up 4 layers system of evaluation index and make use of multi-level fuzzy synthetic evaluation method, combining AHP and Delpel to evaluate performance of cyber marketing.

Published in:

Machine Learning and Cybernetics, 2007 International Conference on  (Volume:3 )

Date of Conference:

19-22 Aug. 2007

Need Help?

IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.