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The Application of Improved Association Rules Data Mining Algorithm Apriori in CRM

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4 Author(s)
Peng Gong ; Shandong Univ., Weihai ; Chi Yang ; Hui Li ; Weili Kou

Based on customer relationship management system of ShanHua carpet company, this paper introduces an improved data mining association rules Apriori algorithm and its deployment to Shanhua group Cross-selling analysis. The deployment of the Apriori algorithm deletes lots of invalid business, reduces the records for the following scanning, which raises the efficiency of data mining. At the same time, with the deduction of the business, the scale of database will also decrease. Consequently, the scanning time will be saved and the processing efficiency will be enhanced.

Published in:

Pervasive Computing and Applications, 2007. ICPCA 2007. 2nd International Conference on

Date of Conference:

26-27 July 2007