By Topic

Online-Trade's Analysis of Decentralized Network Based on Cybermediary: A Case Study of

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Chu Wei ; Coll. of Econ. & Manage., Zhejiang Sci-Tech Univ., Hangzhou

The role and influence that cybermediaries play in transforming various market places is an important area for research. This paper presents an analysis of transaction cost during three important stages associated with online trading, and the benefits of a cybermediary (an intermediary) in open decentralized market models compared to direct exchanges. The's practice is used to demonstrate that decentralized network models with cybermediary can be effective to reduce uncertainty, trade risk and recessive cost for e-commerce trading.

Published in:

2007 International Conference on Wireless Communications, Networking and Mobile Computing

Date of Conference:

21-25 Sept. 2007