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Customer Thermal Energy Storage a Marketing Opportunity for Cooling off Electric Peak Demand

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2 Author(s)
W. G. Bentley ; Chief Economist Florida Power & Light Company 9250 West Flagler St. Miami, Florida 33174 ; John C. Evelyn

Traditionally, electric utilities have forecast the demand for their product and planned a supply system to satisfy the market. Rather than treating the forecast demand as a given, Florida Power & Light Company (FPL), has established a marketing planning function to alter future demand through direct involvement in the marketplace. The crucial element in management's evaluation of opportunities to build, maintain, shift, or reduce customer load is a better understanding of our customers, including their preferences and behavior in purchasing energy. A market analysis utilizing a comprehensive marketing planning model, the Load Management Strategy Testing Model (LMSTM), indicates that the commercial sector, in general, and customer thermal energy storage, in particular, is a demand-side option the Company will actively promote. That identification is made by a detailed market feasibility study FPL is currently managing.

Published in:

IEEE Transactions on Power Systems  (Volume:1 ,  Issue: 4 )