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Each year America's industries and colleges join forces in an action aimed at converting the engineering student into an engineer employee. Principals in this operation are the company recruiter and the college placement director. Through the years each member of this unique alliance has come to learn the strength and weaknesses of his partner; each has profited and suffered through the other; each has developed his own ideas on how the other should operate. IRE TRANSACTIONS ON EDUCATION recently asked a number of executives on company recruiting staffs and college placement offices for their opinions on the current state of college recruiting, and for suggestions on improving the operation in future years. This two-part article presents excerpts from some of the replies received.