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Many charges that the universities have been guilty of guiding students away from the electric power industry have been made. It is the authors' experience, however, that students who are primarily interested in nonpower areas can be challenged to work on power problems by simply recognizing the many interesting and challenging applications of diverse new topics in power problems. Several examples of this crossfertilization from other areas are given and possible future topics that can challenge the best minds of the university and channel them into the power area are suggested. The experience of students at Iowa State University is cited as evidence of this claim.