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A variety of methods of effecting greater interaction between the campus and industry are examined. All have been practiced with marked success, and their further adoption is viewed as being desirable for the future of engineering education. Communication between the university and industry, with the establishment of a clear understanding of the role of each in any continuing relationship, is emphasized. The several methods are examined with this communication link in hand. Forces that are at work on today's educational practices are commented on with the aid of an illustration-the "sterile feedback loop" (Fig. 3), in which the young teacher remains on campus, shunning professional practice. Two-way exchanges, which will assist in solving this particular problem, are the central theme of the discussion.