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A study compares two methods of reading text-based content on mobile phones: traditional scroll-based reading and Rapid Serial Visual Presentation, which displays words rapidly in a sequence. University students used a prototype called Feedo to test both methods, and their reading comprehension, efficiency, and preference ratings were measured. The results show that efficiency increases with fast RSVP, comprehension is equal, and preference rating is lower than with self-paced scroll.
Date of Publication: June 2007