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Deciphering Trends in Mobile Search

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2 Author(s)
Kamvar, M. ; Google, Mountain View ; Baluja, S.

Understanding the needs of mobile search will help improve the user experience and increase the service's usage. An analysis of search data from a large US carrier showed that cell-phone subscribers are typing longer queries in less time and clicking on more results.

Published in:

Computer  (Volume:40 ,  Issue: 8 )