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In recent years, multimedia content broadcasting via satellite has attracted increased attention. The satellite digital multimedia broadcasting (S-DMB) system has emerged as one of the most promising alternatives for the efficient delivery of multimedia broadcast multicast service (MBMS). The design of an efficient radio resource management (RRM) strategy, especially the packet scheduling scheme, becomes a key technique for provisioning multimedia services at required quality of service (QoS) in S-DMB. In this article, we propose a novel cross-layer packet scheduling scheme that consists of a combined delay and rate differentiation (CDRD) service prioritization algorithm and a dynamic rate matching (DRM)-based resource allocation algorithm. The proposed scheme considers multiple key factors that span from the application layer to the physical layer, aiming at simultaneously guaranteeing diverse QoS while utilizing radio resources efficiently under the system power and resource constraints. Simulation results demonstrate that the proposed cross-layer scheme achieves significantly better performance than existing schemes in queuing delay, jitter, and channel utilization.