By Topic

Evaluation Model of Customer Satisfaction of B2C E_Commerce Based on Combination of Linguistic Variables and Fuzzy Triangular Numbers

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Peide Liu ; Shandong Econ. Univ., Jinan

Under electronic commerce, how to raise the consumers' degree of satisfaction and gain the consumers' loyalty have become the key factor relating with whether e-commerce enterprise can survive, so it's vital to evaluate status of customer satisfaction for B2C electronic-commerce enterprise. According to the investigation result by Internet, this paper brings forward the indicator system of customer satisfaction evaluation for B2C electronic-commerce enterprise on the basis of current study of home and oversea and the related reference, and establishes the performance evaluation model based on combination of linguistic variables and fuzzy triangular numbers, and also do some example research. The examples demonstrated that: evaluation model based on combination of linguistic variables and fuzzy triangular numbers can do well in evaluation.

Published in:

Software Engineering, Artificial Intelligence, Networking, and Parallel/Distributed Computing, 2007. SNPD 2007. Eighth ACIS International Conference on  (Volume:3 )

Date of Conference:

July 30 2007-Aug. 1 2007