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Today, more and more software are augmented with service-oriented packaging. At the same time, more and more business and government services are provided and offered in the form of software. However, there are debates on whether and how much service engineering has in common with software engineering. Can we design service engineering models and frameworks in a similar spirit as the way software has been engineered in the past two decades? Or should software be designed, engineered and offered in a way similar to services that existed even before computer age?