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The great diversity of presentations in software applications deals with fulfillment of various type of graphic interface constructions related to different programming languages. Moreover, in the Internet era html pages play a main role because of the increasing complexity of Web applications. In Software Engineering, the use of design patterns is proven remarkable for the design and reuse of software components. Visual design patterns (ViDP) are useful to define interaction schemas between user and computer. By the some token, visual design patterns are useful to incorporate common interfaces of interaction schemas between user and computer. This paper describes the extensible presentation language (XPL), a presentation language based on visual pattern. XPL framework implementation will be discussed in details and a case study showing the benefits of employing XPL will be presented.