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Electronics: The New Differential in the Automotive Industry

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6 Author(s)
Nick Smith ; Mentor Graphics, Newbury, United Kingdom ; Andrew Chien ; Christopher Hegarty ; Walden C. Rhines
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Electronics is delivering huge improvements in automobile safety, efficiency and driver experience. So is the ability to conceive, design and implement electronic systems now the key competitive differentiator for car companies? Or do traditional factors such as styling or manufacturing excellence remain more important? The Panel dissects this issue, highlighting the resultant challenges and opportunities presented within EDA.

Published in:

2007 44th ACM/IEEE Design Automation Conference

Date of Conference:

4-8 June 2007