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The standardization process of the UMTS technology has led to the development of the IP Multimedia Subsystem (IMS). IMS provides a framework that supports the negotiation of the next generation multimedia services with QoS requirements that are envisioned for 3G networks. But even though many of these services involve the participation of multiple users in a multiparty arrangement, the delivery technology at network level is still unicast based. This approach is not optimum, in terms of transmission efficiency. In this paper, a new approach is presented proposing to use a network level multicast delivery technology for the multiparty services that are signalled through IMS. The main advantages and drawbacks related with this new approach are analyzed in the article. Finally, as a starting point in the development of the presented solution, a new SIP signalling dialogue is proposed allowing the negotiation of a generic multiparty service, and supporting at the same time the configuration of the corresponding network level multicast delivery service with QoS requirements that will be used in the user plane.