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Comparing Recommendation Strategies in a Commercial Context

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4 Author(s)

From an industrial perspective, recommender systems constitute the base technology for providing interactivity and personalization in electronic business-to-consumer marketplaces. Robin Burke distinguishes between five different recommendation techniques: collaborative, content based, utility based, demographic, and knowledge based.

Published in:

Intelligent Systems, IEEE  (Volume:22 ,  Issue: 3 )