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Philips is realizing an end-to-end 3D display solution from 3D content creation to visualization. This development fits in our long-standing tradition of combining expertise in video processing with our strength in display development to create the most exciting and best viewing experience. Philips developed several high-quality 3D displays, ranging in resolution, viewing angle, depth experience, and sizes from 4" to 40" and up. Backwards compatibility with 2D content is enabled via signal processing or opto-electronic 3D & 2D dual mode displays. Content creation and conversion methods are provided, which are a key factor for the success of 3D displays. Fully automatic conversion from monoscopic 2D content into 3D enables the re-use of all existing 2D video material. Further methods enable 3D animation/design, 2D to 3D conversion in post- production and live capture of new 3D content. Our efforts in MPEG standardization towards the "2D-plus-depth" format for 3D video enables a flexible interface between the variety in 3D content creation methods and the range in 3D displays. Furthermore, the 3D format is compatible with existing 2D content, standards and infrastructure. Currently, Philips offers several commercial 3D products for professional use such as digital signage, and progress is being made towards consumer products such as 3DTV.