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A Dynamic Business Model for Component-Based Simulation Software

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3 Author(s)
Stephan Onggo ; Department of Management Science, Lancaster University Management School, Lancaster LA1 4YX, United Kingdom. e-mail ; Didier Soopramanien ; Mike Pidd

Firms, investors, venture capitalists, market analysts and the government, amongst others, are interested in the future evolution and dynamics of a market as it defines their role/participation or future role/participation. This paper proposes a business model showing how the interactions of various actors in the market influence the "demand" and "supply" interaction for an application based software; more specifically component based simulation. In the process we also show how the main stakeholders may gain some financial benefits by adopting the component-based simulation for business decisions in the long run. We identify four main stakeholders: component users, component providers, certification providers, and repository providers. A system dynamic model is built to show the interaction between the two main stakeholders

Published in:

Proceedings of the 2006 Winter Simulation Conference

Date of Conference:

3-6 Dec. 2006