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Strategies for Integrating Research and Evaluation in Web Site Development

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2 Author(s)
Zimmerman, D. ; Colorado State Univ., Fort Collins, CO ; Stapel, L.

In the following article, we explain our process of integrating research and evaluation into the development of Web sites using five steps: (1) profiling the target audience, (2) assessing the audience's mental model of the Web site content, (3) providing guidance from existing research on Web site design and research methodologies, (4) evaluating prototype Web sites, and (5) assessing user's information gain, understanding, and behaviors

Published in:

International Professional Communication Conference, 2006 IEEE

Date of Conference:

23-25 Oct. 2006