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Excess plant provisioning to meet variable customer demand is economically inefficient. The traditional view is that electricity generation must follow an open-ended customer demand regardless of cost. The paper challenges that thinking and makes the proposal that electricity demand be tailored to generation and outlines the managerial techniques and customer/utility changes to make this a reality. Complementary aspects covering credit management, tariffs, communications, together with their interactions, are studied and requirements identified for a comprehensive electronic management system.