Referenced Items are not available for this document.
The main purpose of this study is to explore the relations between knowledge conversion capability, network centrality and individual innovation behavior of the advertising creative team members. First, we review the literature and establish a theoretical model. Then, we make an empirical test by SPSS 11.5 and UCINET 6 softwares. The data are gathered by questionnaires and the subjects are 124 employees in 28 advertising teams in Hu-hang zone. Eventually, the model proves there are significant mediating effects of network centrality in the relationships between knowledge conversion ability and innovation behavior
Published in:
Management Science and Engineering, 2006. ICMSE '06. 2006 International Conference on
Date of Conference: 5-7 Oct. 2006
- Page(s):
- 1279 - 1283
- Print ISBN:
- 7-5603-2355-3
- INSPEC Accession Number:
- 9263951
- Conference Location :
- Lille
- Digital Object Identifier :
- 10.1109/ICMSE.2006.314228
- Product Type:
- Conference Publications
About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies
A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2013 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.
