Referenced Items are not available for this document.
E-commerce trust has becoming the bottleneck of the development of e-commerce in China, which attracts much attention of many researchers. However, the empirical researches of e-commerce trust are very few, so most of research productions lack of persuasion. This text presents an evaluation system of B2C e-commerce trust, which may promote the development of empirical research in China. And then, this text gives an example of empirical research of B2C e-commerce trust, demonstrates how to do empirical research, which may direct the empirical research in China
Published in:
Management Science and Engineering, 2006. ICMSE '06. 2006 International Conference on
Date of Conference: 5-7 Oct. 2006
- Page(s):
- 13 - 18
- Print ISBN:
- 7-5603-2355-3
- INSPEC Accession Number:
- 9263793
- Conference Location :
- Lille
- Digital Object Identifier :
- 10.1109/ICMSE.2006.313924
- Product Type:
- Conference Publications
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