Cart (Loading....) | Create Account
Close category search window

Innovating to Create Value for the Mass Customers in Developing Countries: New Dimensions of Secondary Innovation

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Xiaobo Wu ; Sch. of Manage., Zhejiang Univ., Hangzhou ; Rufei Ma ; Wei Zhang

How to create value for the mass customers through innovation-whether technological innovation or business model innovation-has attracted increasing research attention from the field of strategy and innovation management, such as Christensen's theory of disruptive innovation. Many local enterprises in China, like UTStarcom, have achieved great market success through business model innovation to provide cheap but good enough products or services that ordinary Chinese citizens can afford, rather than expensive ones with excessive functions. This exploratory work attempts to explore new potential source of latecomer advantage implied in the phenomena of overshooting, described by Christensen, and extends the theory of secondary innovation with new business model dimensions. A business model framework, comprising of value proposition and value network, is proposed to explain the process how a latecomer creates and realizes the economic value latent in the acquired technology for the mass customers in developing countries. Secondary innovation, in terms of value creation, can be conceived as an iterative process initiated by the discovery of a new business model for a technology-based acquisition which leads to development, production, and marketing tasks striving for the secondary commercial success of the acquired technology within a new value network especially in developing countries

Published in:

Technology Management for the Global Future, 2006. PICMET 2006  (Volume:2 )

Date of Conference:

8-13 July 2006

Need Help?

IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.