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The effective and intelligent administration of television broadcast channel allocations requires acceptably accurate estimates of field strengths which will be produced by television broadcast stations. Propagation curves and prediction methods in use at the time of the founding of TASO were in many respects inadequate. Insufficient data were available for the preparation of new propagation curves; a new standard measuring specification was prepared, and an extensive program of field strength measurements was undertaken. This paper discusses the details of the TASO field strength measuring specification and describes the program of field strength measurements. A summary of the results of the measurements is presented.