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Keeping one PACE ahead of the competition. 2

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2 Author(s)
D. Gilmore ; PRTM, Abingdon, UK ; J. Leighton

New product development is perhaps the most important determinant of success for high-technology companies, but becoming fast to market with the right products can require substantial overhaul of the organisation. World-class companies are always looking to improve the ways in which they operate. This article reviews how a market leader introduced a new methodology into its product development process.<>

Published in:

Engineering Management Journal  (Volume:5 ,  Issue: 3 )