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1 Author(s)

Cashing in on scientific discoveries in Russia is a formidable task. Products must be matched to the market, new channels of communication must be established, and Russia's image must develop from lumbering outsider to businesslike band of technologists, and all without a marketing budget. The author discusses the drive to market Russian technology abroad through small, regionally-based units. The role of Zelenograd Technopark in this process is discussed.<>

Published in:

Engineering Management Journal  (Volume:5 ,  Issue: 3 )