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A consumption model for targeted electronic advertising

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1 Author(s)
Dedrick, R. ; Intel Archit. Labs., Hillsboro, OR, USA

Information distribution networks will give consumers access to rich media-based electronic content in both business and home settings. Electronic advertising will become an integral component of such networks, subsidizing consumption while providing a new service for consumers without invading their personal space. The consumption model presented in this article explains how consumer-driven advertising might develop-and why it probably won't be soon

Published in:

MultiMedia, IEEE  (Volume:2 ,  Issue: 2 )