Building a technological strategy
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Technology presents competitive opportunities and threats to a manufacturing business. The penalties for making the wrong strategic decisions in this arena are always damaging and can be fatal. This article describes a pragmatic way of creating a rewarding technological strategy for a business unit which is concerned with a single product range. It is easily extended into multiple product-range situations.<
Published in:
Engineering Management Journal
(Volume:4
,
Issue:
3
)
Date of Publication: June 1994