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Gender and visual communication: toward a feminist theory of design

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1 Author(s)
Bosley, D.S. ; Dept. of English, North Carolina Univ., Charlotte, NC, USA

Drawing on recent studies of visual design and current feminist theory, and based on a research project in which males and females were asked to create visual representations of factual information, a feminist theory of design is posited. Three primary positions relevant for technical communicators are argued: (1) social constructionism is a feminist perspective; (2) technical communicators need to eliminate the hierarchy of visuals and text and represent information by balancing both; and (3) technical communicators need to emphasize the rhetorical, contextual situations in which visuals and texts co-mingle

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Professional Communication, IEEE Transactions on  (Volume:35 ,  Issue: 4 )