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Summary form only given, as follows. An incredible amount of time, resources and investment is being made by EDA, chip, and electronics companies to win in the exploding multi-media, gaming, and entertainment applications markets. With the 2006 DAC conference doing a much-needed "deep dive" into how the semiconductor industry meets technical challenges, Joe Costello, Chairman of Orb Networks, Inc., will turn the spotlight away from technology and onto today's macro consumer trends. During this session, Joe challenges participants with this fundamental question: are you going in the right direction? As you bend your minds with the complexity of implementing modem day systems and chips, are you racing toward the right finish line? What are consumers really looking for? What will convergence really lead to and are you positioned to take advantage of all it will bring our industry and our world? Join Joe as he reveals lessons learned and offers a simple view of the future of electronics.