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1 Author(s)
Jansen, B.J. ; Coll. of Inf. Sci. & Technol., Pennsylvania State Univ., University Park, PA

With paid search, the content provider, search engine, and user have mutually supporting goals. With paid or sponsored search, content providers pay Web search engines to display sponsored links in response to user queries alongside the algorithmic links, also known as organic or nonsponsored links

Published in:

Computer  (Volume:39 ,  Issue: 7 )

Date of Publication:

July 2006

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