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The customer loyalty fuzzy adaptive control and its application in the power system

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2 Author(s)
Xiaobei Liang ; Sch. of Manage., Fudan Univ., Shanghai ; Daoli Zhu

A customer loyalty adaptive control method is firstly introduced in this paper, with an analysis of loyal customers psychological factors and purchase behaviors. Then, a concept of the loyalty coefficient is suggested to measure the extent of the customer loyalty, which can be derived by means of a fuzzy optimization. Moreover a fuzzy customer loyalty adaptive control method based on the customer loyalty model is presented

Published in:

Electrotechnical Conference, 2006. MELECON 2006. IEEE Mediterranean

Date of Conference:

16-19 May 2006