Cart (Loading....) | Create Account
Close category search window
 

The balance between Aesthetics, Usability and Corporate Identity: Graphic User Interface design within a commercial company

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)

This paper describes the search for a balance between aesthetics, usability and corporate identity in product development. This case study shows that usability has been integrated in the process for some time now. Aesthetics and corporate identity is relatively new and not yet incorporated at the same level. Over the past three years we developed a new software style called Ocean. For the first time, as a starting point of the design process, the design team created an aesthetic concept. During the following design process, small, splintered checks are carried out on usability and on perception. However, no overall test is carried out to evaluate the perception of the product as a whole. Do our users experience the software product as professional, independent and human? Do they recognise the Oce brand they know from earlier marketing campaigns? Looking back on the Ocean design process, aesthetics proved itself to be a valid requirement. Expanding our tests with professional checks on perception would complete the embedding of aesthetics in our design process. This is a bridge that still needs to be crossed. To be able to cross this bridge we, as graphic user interface designers, need proper evaluation methods, better information and more case studies. In other words, we need backup from the information visualisation field in order to achieve this acceptance

Published in:

Information Visualization, 2006. IV 2006. Tenth International Conference on

Date of Conference:

5-7 July 2006

Need Help?


IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.