By Topic

Teaching the role of language in managing organizational change: the sunwest anti-union campaign case

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
J. D. Ford ; New Mexico Inst. of Min. & Technol., Socorro, NM, USA ; L. Ortiz

This case study focuses on the role of language in managing organizational change. We examined the campaign and rhetorical strategies used by a major US airline to persuade customer service employees not to vote for Teamsters Union representation. The company's anti-union campaign documents included internal memos, letters, and emails. If included in a professional or technical communication course, these documents provide a powerful case for students to explore the role of written communication within a changing organization. We situate the case in the context of relevant literature and provide background information. We also include learning outcomes, methods, and implications.

Published in:

IEEE Transactions on Professional Communication  (Volume:49 ,  Issue: 2 )