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Recommendation technology: will it boost e-commerce?

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1 Author(s)

Recommendation engines are becoming a critical part of many e-commerce sites. The approach uses complex algorithms to analyze large volumes of data and determine what products that potential consumers might want to buy based on their stated preferences, online shopping choices, and the purchases of people with similar tastes or demographics. Recommendation technology must also be able to reach out to small and medium-size businesses and be robust and cost-effective.

Published in:

Computer  (Volume:39 ,  Issue: 5 )

Date of Publication:

May 2006

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