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The Changing Face of Web Search

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1 Author(s)
Raghavan, P. ; Yahoo Research, USA

Web search has emerged from being a starting point for exploring the web, to being a proving ranking algorithms and large-scale distributed systems, to its current form in which it is a fast-growing advertising medium. This talk reviews the background of web search, the finally its emerging prospects and technical directions including ubiquitous access across mobile devices. Along the way, we also discuss challenges arising in using the web as an advertising medium.

Published in:

Mobile Data Management, 2006. MDM 2006. 7th International Conference on

Date of Conference:

10-12 May 2006