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The main economic drive of ambient intelligence is to provide the customer with a valued experience and not just a simple service. In The Experience Economy, Pine and Gilmore defined the historical background for this economic progression from a service economy to an experience economy. Pay-TV has been one of the real culprits adding to this slow transition to an experience-based economy, failing to invest in innovation around sports and ambient experiences. The Pay-TV operators seem to believe that applying the established classical business model to Internet protocol (IP) networks will help them survive. This is a fundamental error, one they would have realized if they had learned their lessons about the experience economy first. Hopefully the following look into the past (and current approaches) will show that applying the old business approaches to new technological infrastructures has little chance of future growth. In fact, moving old business models will simply lead to the destruction of capital. From that point, we can once again consider what's necessary to form an experience-based approach and economy that will be successful for consumers and businesses.