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Currently, Web-based applications without personalization and developed with "ad hoc" practices are requiring substantial evolution. Particularly, e-commerce applications are implicitly bound to a fully customisable fashion, attending individual users or group of users needs. Hence, personalization is a leader performance feature of today's Web applications to capture users' attention. In this paper, we introduce a model-driven reengineering approach based on the object-oriented hypermedia design method (OOHDM) to personalize existent Web applications. We illustrate the proposal through a real non-personalized case corresponding to an international oil corporation.