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Based on the researches on ordered weighted average (OWA) operator, the weighted OWA operator (WOWA) and especially the quantifier guided aggregation method, with the generating function representation of regular increasing monotone (RIM) quantifier technique, we discuss the properties of WOWA operator with RIM quantifier in the respect of orness. With the continuous OWA and WOWA ideas recently proposed by Yager, an improvement on the continuous OWA and WOWA operator is proposed. The properties of WOWA are also extended from discrete to the continuous case. Based on these properties, two families of parameterized RIM quantifiers for WOWA operator are proposed, which have exponential generating function and piecewise linear generating function respectively. One interesting property of these two kinds of RIM quantifiers is that for any aggregated set (or variable) under any weighted (distribution) function, the aggregation values are always consistent with the orness (optimistic) levels, so they can be used to represent the decision maker's preference, and we can get the preference value of fuzzy sets or random variables with the orness level of RIM quantifier as their control parameter.