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The semantic Web is a compelling vision, in which the World Wide Web will include a notion of meaning in data and services. Intelligent agents will exchange information and rules for how to interact with that information, with or without human intervention; appointments will be automatically scheduled; and automated agents will select and invoke services. Information will be easy to find without depending solely on keywords. In part one of this column, the author propose several reasons that this vision hasn't yet been adopted despite substantial research funding in the US and European Union (EU). These reasons will provide the foundation for a new approach, which propose in part two.