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Technologies involved in Web information distribution services are evolving to adapt themselves to new user requirements. Usually, these new technologies are used separately. ELIN (electronic newspaper initiative) project is a European Commission funded project that tries to integrate the newest standards and technologies involved in multimedia delivery applied to web newspapers. It has as objective the delivery of any type of media format to any kind of user terminal in an efficient way. In order to do that, it takes the approach of using MPEG standards: MPEG-4 for video delivery, MPEG-7 for data classification and MPEG-21 for data management and adaptation. So it integrates the totality of solutions provided for the MPEG group.