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Blinkx's new SmartFeed service, which lets users receive audio and video content from multiple sources via RSS feeds, is the latest advance keeping the search engine start-up in the news. This development, the first of its kind according to the company, follows their June announcement of the addition of fully searchable podcast and video blog channels to their Blinkx TV offerings. Blinkx has become a force in the search industry that has kept others on their toes. By using advanced speech-recognition technology, smart business sense, and an understanding of how consumers look for and manage content, Blinkx provides the consumer a total end-to-end package to find and 'manage' content feeds. It is believes this makes the company an attractive option for large media companies looking for a technology partner.