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Nowadays, the development of high quality and high performance products, with short time to market, represents a challenge for manufacturers. So, they must take into account, in the early steps of the product development, constraints that usually appear during the project management process. In this article, we define a process, based on the reuse of technical and nontechnical knowledge and experience feedback, that improves the communication between the design and the project management teams, in order to facilitate the emergence of collective solutions. After a brief presentation of the research objectives, this paper tackles the problem to closely connect design and management and suggests a methodology to associate the project tasks with the functionalities that the product has to implement.